Security & Privacy

Thank you for visiting www.WorldChic.com (our “Website”), which is owned and operated by World Chic LLC (referred to as “World Chic”, the “Company”, “we”, or “us”).

This privacy policy explains World Chic’s information and data processing practices, as well as the choices you can make about the way your personally identifiable information (“PII”) (defined below) is collected and used by World Chic.

We value every customer, prospective employee and employee and want you to trust our business and privacy practices. If you have any questions about the content of this policy, we encourage you to contact us as outlined below.

Personally Identifiable Information We Collect from You

For purposes of this policy “personally identifiable information” ( “PII”) means any information from which you can be identified – including your name, address, telephone number, email address, billing and account information, credit or debit card information, and other information incidental to providing goods or services to you – as well as information that can be reasonably linked to information that identifies you.

We collect two types of PII from you: (1) information we collect from you directly, and (2) information we collect about you from other sources. Some examples of the manner in which we collect your PII directly include when you:

• place an order through our Website
• register an online account on the Website,
• set up a wish list, gift reminders, or address book entries,
• enter a contest,
• take a survey,
• contact us with a comment or question, or request a catalog,
• sign up to receive emails or marketing communication about our World Chic products and services,
• request to receive alerts, or
• apply for a job with World Chic.

Some examples of information we collect from other sources include your:

• interactions with social media to enhance your customer experience with us, and
• use of third-party websites that may display our adverts.  

Further details of our data processing practices are outlined below:

A. Website Registration

To register on our Website, you must complete the registration process by providing PII, which may include your name, address, email, telephone number or mobile phone number, as well as information relating to what you would like to receive from us. If you choose to register, you will be asked to choose a user name and password.

B. Shopping with World Chic 

If you make a purchase from World Chic, we obtain PII from you relating to the order. This may be done either online or in-store. The PII collected by World Chic varies depending on the location and manner of your purchase, but it will generally include your billing, shipping and payment information. In addition to using this PII to fulfil your order, we also retain order information to better serve you on future purchases and to customize your shopping experience with us. Should you opt in to receive marketing communication from us, or join our clientelling program, we may also use this PII to contact you in connection with other World Chic products or services that we believe may be of interest to you, or offer enhanced customization and client care. Again, you may unsubscribe from marketing communication at any time. If you receive your marketing by email, each email will have an unsubscribe button at the bottom.

C. Employment Applications

If you apply for a job with World Chic, PII requested may include your qualifications for the position, your education, applicable licenses or certifications, prior job history, references, and any other information that you may choose to include about yourself. If you are accepted for employment, we will, of course, collect other relevant PII from you and include it in your personnel file with that collected during the application process. The PII that will be collected for purposes of your employment includes your Social Security number.

D. Marketing Communications

If you choose to sign up for email communications, either while browsing the Website or during one of your store visits, you must submit certain basic information during the registration process, including your name and email address. This PII is used to send you email marketing communications about World Chic’s latest collections, offers, and news, as well as information on how to participate in World Chic events, competitions or promotions.

Messaging Privacy Policy

Collection of Information

Use of Information

Sharing of Information

Protection of Information

Retention of Information

Choices and Controls

Main Privacy Policy

E. Surveys

While visiting certain portions of the Website, you may be given the opportunity to provide feedback regarding various World Chic products or you may be given opportunities to rate World Chic products and to publicly ask and answer questions pertaining to World Chic products. In order to fully participate in these portions of the Website, you will be asked to provide your name and email address, as well as a created online username which will be publicly linked to your product ratings, questions, answers and other comments. World Chic retains this additional PII, if provided, and uses it to help us better understand and respond to the collective feedback we receive. We may also invite you to participate in a survey or poll such as providing feedback on our Website site content, services, or products – in which case response will be anonymous (unless you choose to provide your contact details so that we can provide you with additional information regarding the survey or poll).

F. Customer Care

When you contact our Customer Care, we collect certain information about you to ensure that we can provide you with appropriate customer service and respond to your inquiries.

G. Cookies and Web Tracking Techniques

We use “cookies” on our Website to help us analyze web traffic and evaluate and improve the content or functions of our Website. A cookie is a small text file which is sent by a website, accepted by a web browser and then placed onto your computer’s hard drive. The information collected from these cookies:

• lets us know that you visited our site in the past, and helps you avoid having to re-enter information on each visit in order to use some of our online functionality, and
• help us analyze use of our site, and better aggregate useful information when site users provide feedback about our site or products.

You can set your browser to refuse cookies from our Website. This will provide you with more control over the acceptance of cookies on your hard drive. However, it is possible that some portions of the Website will not function properly or may perform more slowly if you choose to reject cookies. By using our Website and not disabling cookies, you consent to allowing their use for the described purposes.

We use third party advertising companies to serve advertisements on other sites you may visit. To accomplish this, these companies may employ anonymous cookies and action tags (also known as “single pixel gifs” or “web beacons”) to measure advertising effectiveness and understand your visits to our Website and other web sites. These selected companies also provide this information to us which we use for marketing purposes.

World Chic also works with a third party vendor to analyze web users’ browsing patterns on our Website, who may place cookies on your computer to receive information about your browsing and purchasing activity on the Website, and help us to provide you with a more personalized shopping experience.

We also may use a technology known as clear gifs to help us confirm your receipt of and response to our emails. If you wish to prevent further use of clear gifs in this manner, you can unsubscribe from our mailing list by clicking on the unsubscribe link at the bottom of any World Chic email that you receive, emailing us at Info@WorldChic.com with your request to be removed from our email list, or by changing your preferences in your Account.

H. Other Technical Information (IP Address and Location Data)

In addition to cookie data, we may also process other technical information about you, including:

• your IP address, browser type and version, device identifier, location and time zone setting, network and/or service provider, operating system and platform, page response times, and download errors,
• details about your visit, including the websites you visit before and after our website and products you viewed or searched for, and
• length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouseovers) and methods used to browse away from the page.

I. Social Media Platforms

When you visit one of World Chic’s pages on a third party social networking platform such as Facebook, Pinterest, YouTube or Twitter, you may encounter social media plugins such as Facebook “Like”, Tweets, Pinterest “Pin” buttons, etc. When you use these social networking platforms and plugins, your username and password for the services and other information available about you or collected from you on these services may be shared with us.

When you use social networking platforms and plugins, you share your PII with the operators of those platforms and their privacy policy and applicable terms of use apply to the use and disclosure of such PII.

Do Not Track (DNT)

We do not respond to or honor “Do Not Track” (also known as DNT) signals or similar mechanisms transmitted by web browsers. To learn more about browser tracking signals and DNT, please visit http://allaboutdnt.org.

World Chic’s Use of Your Personally Identifiable Information

In addition to any other uses described in the Policy, we use PII collected from you for the following purposes:

• for the specific purpose for which it was provided by you;
• to improve the content, appearance and utility of our website or stores;
• to personalize and optimize your online shopping experience with us;
• to develop, market, sell or provide products and services;
• to monitor the effectiveness of our adverts online and our marketing campaigns;
• to conduct surveys, research and evaluations;
• to provide you with customer service support;
• to manage and develop our business and operations, administer accounts, and collect and process payments;
• to detect and protect us and other third parties against negligence, fraud, theft and other illegal activities;
• as permitted by, and to comply with, any legal or regulatory requirements, process or provisions; and
• if you submit a resume, we may use the information you provide solely for the purpose of evaluating you as a candidate for employment and to contact you about prospective employment.

We may combine your PII from multiple sources and with information from third parties, including demographic or public information.

World Chic’s Sharing of Your Personally Identifiable Information

We may share your PII with our subsidiaries or affiliated companies, including those located in other countries. We also may share your PII with selected third parties who provide services to us, including to process payments, provide electronic online investor information, monitor Website activity, serve Website content, help to maintain our customer database, administer emails, surveys, or contests and administer and maintain employment application information. Such third parties may have access to, store and process your PII to provide services on our behalf, which may occur in the United States or in countries outside of the United States. Our service providers are not authorized to use your PII for any purpose other than to provide the services that World Chic has contracted from them. We also must always reserve the right to disclose PII about you as required by law, in response to legal process including law enforcement requests, and where needed to protect the safety, property, or legal rights of World Chic.

Occasionally we may provide a link to a third party website, which is not owned or operated by World Chic. If you elect to provide your PII on that third party website, this information will be subject to that third party website’s privacy policy and security practices. We are not responsible or liable for any content presented by or contained on any independent website, including, but not limited to, any advertising claims or marketing practices. We also are not responsible or liable for any privacy or security policies of these third party sites.

In the unlikely event that World Chic or substantially all of its assets are acquired by another company, or due to any merger, reorganization or liquidation, your PII may be one of the transferred assets, however it will remain subject to any pre-existing privacy policy unless you consent otherwise.

www.WorldChic.com is primarily intended for residents of the U.S. If you happen to live in another country and use www.WorldChic.com, any data collected about you with respect to your use of our Website is subject to the privacy policy available in the country in which you live.

World Chic never sells any PII that you provide to us for use by any third party. However, from time to time, we may provide aggregated (statistical) and anonymized information about our customers, sales, online traffic patterns and related information to reputable third parties who help us improve our business and services. These statistics do not include PII.

Promotions and Third Parties

From time to time, World Chic may run promotions offering special deals, coupons, discounts, chances to win contests, and other prizes. These promotions may necessitate the involvement of third parties. In order to participate in these promotions, World Chic may require certain basic information about you, such as your name, email address, physical address, and age. This and other required information may be stored by World Chic in order to help us better understand how we can design and market our products for you and others. This information may also be shared with third party promotional partners involved in the specific promotion for which you signed up. Unless otherwise stated in the terms and conditions of the promotion, your participation is not an automatic opt in to receive marketing materials from World Chic.

Your Information — Your Rights

A. Right to Unsubscribe

You have the right to unsubscribe from receiving marketing emails from World Chic, as well as the right to unsubscribe from any of the programs that we offer. You can unsubscribe by clicking on the unsubscribe link at the bottom of any World Chic email that you receive, or by emailing us at Info@WorldChic.com with your request, or by clicking here.

Please note that if you already have requested products or services when you decide to withdraw consent, there may be a short period of time for us to update your preferences and ensure that we honor your request.

B. Update, Modify or Correct Your Information

The accuracy, integrity and security of your PII is very important and World Chic takes reasonable steps to ensure that these priorities are addressed. We encourage you to contact us to update or correct your PII if it changes or if you believe that any information that we have collected about you is inaccurate. Consistent with legal requirements and limitations, World Chic also permits you to obtain a copy of PII that we hold about you. To do so, please email us at Info@WorldChic.com with your request, or click here.

Please note that we will likely require additional information from you in order to honor your request, such as to ensure proper authentication or to verify the business branch of World Chic to which the information was provided.

C. Safeguarding Your Personally Identifiable Information

World Chic follows applicable laws and requirements to protect and safeguard your PII. We have adopted physical, electronic, and administrative safeguards that are designed to protect your PII, by reducing the risk of loss, misuse, alteration, theft, unauthorized access, or unauthorized disclosure.

For example, when you provide place on order on our Website, we use Secure Socket Layer (SSL) technology, an encryption tool that provides security while transmitting information over the Internet. We also use firewall technology, password controls, and other technological and procedural safeguards in respect of your online interactions with World Chic.

We evaluate our privacy safeguards on an ongoing basis to help minimize risks from new security threats as they become known. Although we have implemented the above security measures, we note that 100% guaranteed security is not possible for any company.

D. California Residents

Under California law, if you are a resident of California, you are entitled once per year to request and obtain certain information regarding World Chic’s disclosure, if any, of your PII to third parties for their direct marketing purposes during the immediately prior calendar year. To make such a request, please send an e-mail to Info@WorldChic.com with your full name, e-mail address, and postal address in your message. In response to your request, World Chic will provide you with a notice describing the cost-free means to opt-out of our sharing your PII with third parties with whom the Company does not share the same brand name, if the third party will use it for their direct marketing purposes.

Questions or Concerns

As stated above, we welcome your queries concerning the protection and correction of your PII. If you have any questions or concerns about any of World Chic’s practices in respect of PII please do contact us at:

By email: Info@WorldChic.com, or 

By post: World Chic LLC
P.O. Box 62
Malverne, NY 
11565

When contacting us, please be sure to provide us with your a correct contact information in order to be sure we handle your request correctly.

Following any incidence of communication from you to World Chic some of your PII may be retained for a period of time for financial, legal or technical reasons.

Our Commitment to Children’s Privacy

This Website is not intended for use by children under the age of 13. World Chic adheres to the Children’s Online Privacy Protection Act and we do not knowingly register or otherwise collect PII from any child under the age of 13 without the prior verifiable consent of the child’s parent or guardian.

Changes to This Privacy Policy

World Chic reserves the right, at its discretion, to change, modify, add, or remove portions of this privacy policy at any time. You should check this page periodically for changes. Your continued use of the Website following the posting of changes to this privacy policy will be considered your consent to those changes. In the unlikely event that we believe that the security of your PII in our possession or control may have been compromised, we may seek to notify you of that development. If a notification is appropriate, to the extent we have your email address, we may notify you by email.

Additional:

The purposes of processing

The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following: Analytics, Managing contacts and sending messages and Registration and authentication.

For specific information about the Personal Data used for each purpose, the User may refer to the section “Detailed information on the processing of Personal Data”.

Detailed information on the processing of Personal Data

Analytics

Personal Data is collected for the following purposes and using the following services:

The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

Google Analytics (Google LLC)

Personal Data processed: Cookies; Usage Data.

Place of processing: United States – Privacy Policy – Opt Out.

Registration and authentication

By registering or authenticating, Users allow this Application to identify them and give them access to dedicated services.

Depending on what is described below, third parties may provide registration and authentication services. In this case, this Application will be able to access some Data, stored by these third-party services, for registration or identification purposes.

Log In with PayPal (PayPal Inc.)

Personal Data processed: various types of Data as specified in the privacy policy of the service.

Place of processing: See the PayPal privacy policy – Privacy Policy.

Managing contacts and sending messages

• This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.
  These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.

  Klaviyo 

  Klaviyo is an email address management and message sending service.

  Personal Data processed: address; company name; email address; first name; last name; phone number.

  Place of processing: United States 

   Additional Services used:

• Shopify; PayPal; Meta ads conversion tracking (Meta pixel); Klaviyo; Cloudflare; Google Analytics (Universal Analytics) with anonymized IP; Google Analytics Advertising Reporting Features; User ID extension for Google Analytics; Direct registration; Mailing list or newsletter, Viralize; VisitIQ; VIADS ADVERTISING; Visual Website Optimizer; Pinterest account access; Pinterest OAuth; GoDaddy Web Hosting; GoDaddy Professional Email; GoDaddy Digital Marketing Suite; Contact form.
  

Cookie Policy

• This Application uses Trackers. To learn more, Users may consult the Cookie Policy.
  

Further Information for Users

Legal basis of processing

The Owner may process Personal Data relating to Users if one of the following applies:

• Users have given their consent for one or more specific purposes.
• provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;
• processing is necessary for compliance with a legal obligation to which the Owner is subject;
• processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner;
• processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.

In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

Further information about retention time

Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users’ consent.

Therefore:

• Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.
• Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.

The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to fulfil a legal obligation or upon order of an authority.

Once the retention period expires, Personal Data shall be deleted. Therefore, the right of access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.

The rights of Users based on the General Data Protection Regulation (GDPR)

Users may exercise certain rights regarding their Data processed by the Owner.

In particular, Users have the right to do the following, to the extent permitted by law:

• Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.
• Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent.
• Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.
• Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.
• Restrict the processing of their Data. Users have the right to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it.
• Have their Personal Data deleted or otherwise removed. Users have the right to obtain the erasure of their Data from the Owner.
• Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance.
• Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.

Users are also entitled to learn about the legal basis for Data transfers abroad including to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.

Details about the right to object to processing

Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.

Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time, free of charge and without providing any justification. Where the User objects to processing for direct marketing purposes, the Personal Data will no longer be processed for such purposes. To learn whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.

How to exercise these rights

Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. Such requests are free of charge and will be answered by the Owner as early as possible and always within one month, providing Users with the information required by law. Any rectification or erasure of Personal Data or restriction of processing will be communicated by the Owner to each recipient, if any, to whom the Personal Data has been disclosed unless this proves impossible or involves disproportionate effort. At the Users’ request, the Owner will inform them about those recipients.