6 Ways to Support Artisans and Small Businesses in the Fashion and Accessories Industry

Discover how to make a positive impact on artisans and small businesses when shopping for fashion and accessories. In this article, six industry professionals, including founders and operations managers, share their top tips, ranging from sharing and tagging on social media to collaborating for custom creations.

• Share and Tag on Social Media
• Explore Farmer's Markets and Craft Fairs
• Shop Directly from Artisans
• Attend Artisan Workshops and Classes
• Support Vintage Shops and Sustainability
• Collaborate for Custom Creations

Share and Tag on Social Media

"Our clients' most effective ways of supporting our brand are by sharing pictures of themselves with our products and tagging and even sending these same pictures to us via direct messages. 

This act feels like a reward to us as we get to witness how they incorporate our jewelry into their lifestyle. It also grants us significant visibility and fosters a sense of trust in our brand."

Alexia William, Founder and Owner, AUBE BIJOUX

Explore Farmer’s Markets and Craft Fairs

"One great way to support artisans and small businesses when purchasing fashion and accessories is by exploring farmer’s markets and craft fairs. 

By purchasing from these artisans, you not only acquire a one-of-a-kind piece but also support their passion and dedication to their craft. These artisans pour their time, care, and creativity into every creation, resulting in personalized and meaningful items that stand out from mass-produced alternatives."

Diane Howard, RN and Founder, Esthetic Finesse

Shop Directly from Artisans

"One way to support artisans and small businesses when purchasing fashion and accessories is by shopping directly from them, either online or at local markets. This ensures your money goes straight to the creators and supports their craft. 

Additionally, buying from small businesses often means purchasing unique, handcrafted items that stand out from mass-produced goods. It's a win-win situation; you get exclusive pieces and the satisfaction of supporting independent creators and local economies."

Michael Sena, Founder and CEO, SENACEA

Attend Artisan Workshops and Classes

"Attend workshops and classes offered by artisans and small businesses to learn more about their craft and support their educational offerings. Though it may not immediately lead to a purchase, it is a unique way to support small businesses and artisans by investing in their skills and knowledge. 

Additionally, attending workshops and classes may lead to a deeper appreciation for the craft and a desire to purchase more products from that artisan or small business in the future. For instance, attending a jewelry-making workshop offered by a local artisan could help you better understand the intricacy of the craft and gain a deeper appreciation for the final product."

Ben Lau, Founder, Featured SEO Company

Support Vintage Shops and Sustainability

"Purchasing pre-loved items supports small vintage shops and reduces the environmental impact of fast fashion. Additionally, many vintage pieces are one-of-a-kind and showcase the unique craftsmanship of artisans from past generations. 

For example, shopping at thrift stores, consignment shops, and online marketplaces like Depop, Etsy, or Poshmark allows you to find unique and often affordable items while supporting small businesses. Additionally, buying vintage pieces gives you more opportunities to mix and match with your wardrobe to create a unique personal style that stands out."

Roy Lau, Co-founder, 28 Mortgage

Collaborate for Custom Creations

"Collaborate with artisans and small businesses to create custom-made fashion and accessories. This provides them with a new revenue stream while also providing you with a unique, personalized product. It builds a personal relationship with the artisan or small business, leading to future collaborations and support. 

For example, collaborate with a local embroidery business to create a custom jean jacket, or work with a jewelry maker to create a unique necklace with personal significance."

Jason Cheung, Operations Manager, Credit KO

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