What In The World Are "Country Collections" and Why Are They The Future Way To SHOP!?

We’ve changed up how our customers shop! Instead of shopping first by product, with us, you shop first by country. We found an importance in being able to bring unique finds and what we like to call “treasure pieces” from around the world to as many people as possible. You see, when we (the founders) first started traveling for leisure we would always bring back suitcases full of fun gifts for our friends and family. Mostly because many of them didn’t have the time or money to go traveling themselves.
On top of that, we discovered how many of these products were made with such high quality with resources sourced right from the very same countries themselves. To top that all off – we learned that many of these artisans and manufacturers are the same producers of many of the same global designer brands so many of us know and love.
You get an experience unlike any other. Instead of having to pay for that expensive flight across the globe for that one-of-a-kind shopping experience that may not be practical right now, we’ve done the hunting for you. We’ve searched for those small boutiques in Italy with no online presence but a rich history full of craftsmanship and art all wrapped into the perfect Italian leather bag. We found that major and top of the line manufacturer in all things wool because, well, they are in Iceland and they have mastered warmth! We’ve brought those knitwear sweaters all the way from Ireland that you’re always searching for to get you through the long winter months but can never find the best quality of. That’s because they started in Ireland and remain on top there! With intricate knits of the finest wool making a sweater of both beauty and warmth. The list goes on and on.
So, what are you waiting for? Check out our Country Collections!


Iceland Collection

Artisan: Varma - Reykjavik, Iceland








Through the centuries, the wool has kept the people of Iceland warm and has been an essential part of their everyday life, no matter the activity. The Icelandic wool is an environmentally friendly natural product and has proved to be extremely protective during the harsh Arctic winter.

“Our flagship is the Icelandic fleece, which has a history spanning over a millennium in harsh Icelandic weather conditions. The wool is warm, light, breathable, and water repellent. For a long time the Icelandic wool was one of Iceland’s biggest exports."

Our Iceland pieces are hand-stitched together from the wool coat of the freely roaming Icelandic Sheep across the island.


The production process for wool yarn is incredibly sustainable. We use natural sources such as clean water and geothermal energy when making our wool yarn. The Icelandic sheep roam freely in nature grazing on grass and wild flora. The cleaning of the wool is done as free of chemicals and detergents as possible in order to protect its natural oil coating; resulting in a warm, light and water repellent wool clothing. That said, we are constantly trying to improve the texture and softness of the wool without losing its inherent qualities.”

Why Iceland Wool Above All?

History - “The origin of the Icelandic wool has a history all the way back to the settlement when the Norwegians moved to Iceland with sheep. Over the years, the Icelandic sheep has become unique with it’s wool – adapting to a double layer.”

The Double Layered Wool -“There is an outer layer with a large diameter that protects the sheep against humidity cold and wetness. As well as an inner layer, which is composed of a sort of insulation hair which is shorter and thinner.”

Strengths for Everyday Wear - "Due to it's evolved state - the Icelandic sheep's wool is not only extremely warm, but it also water repellent, making it ideal for all sorts of garments."


Italy Collection

Artisans: Figus Designer - Milan, Italy & A.D. Firenze, Roberto - Florence, Italy 








From the maker of the bag to the location in which it is made all the way to the inside history of the brand. Authentic Italian leather, designing and manufacturing.


Ireland Collection

Artisan: West End Knitwear - Monasterevin, Ireland








Stay stylishly warm while wearing a piece of history. Our Irish Knitwear is made and produced in its homeland, Ireland. These garments are stitched to perfection and made with everlasting luck.


In Western Ireland, right off the coast of Galway is a place where prehistoric Celtic remains lie. A place where antiques and beauty have come from a long line of ancient Irish folklore. This is the Aran Islands.

Here is where the Aran Sweater developed its historic symbol across hundreds of clans. Each pattern having a significant meaning and passed down through generations.

Intricate Designs

The intricate and unique designs of the Aran Sweater were inspired by the Celts, whose design influence and ancient relics are still very much a part of today’s Aran landscape.

Inspiring Landscape

The Islands have long since been a source of creativity for all who encounter its rugged shoreline. It is also famed for its people of courageous heart and resourceful nature, who fought so hard to find life on land which was never supposed to be inhabited.

For centuries, the Islanders have lived by working the land, farming, fishing, harvesting and of course by knitting the famous Aran sweaters that have made them famous throughout the world today.


Scotland Collection

Artisan: Johnstons of Elgin - Elgin, Scotland









100% Cashmere Scarves From The Company That Manufactures Some of The Biggest Brands in the world. Where history meets quality. A Scottish Textile Company established in 1797, known as the experts in cashmere and fine woolens.


In Scotland, much of it’s sustainable energy comes from windfarms and hydro-electric dams. In 2018, 74% of Scotland’s electricity came from sustainable resources. Starting in 2020, Johnstons of Elgin took the pledge to use 100% renewable sources for electricity. Currently, they are also working on “recapturing energy from hot water and to reduce the temperature of the water used in our processes.”

The Craftsmanship

“From fibre buying to dyeing and carding, through to weaving, finishing and packaging, around 33 people are involved in the manufacture of a single scarf.” – Johnstons of Elgin

Where Does It Come From

“Our Cashmere comes from China, Mongolia and Afghanistan.” – Johnstons of Elgin

Finishing Touch

“For woven items such as scarves, stoles and rugs, the following steps are warping, tying and drawing before a product is woven and inspected.” – Johnstons of Elgin

Germany Collection

Artisan - Esther Perbandt - Berlin, Germany









Outerwear and Clothing That Makes A Statement. 

As a Berlin designer, Esther takes pride in her motto “Black is Colorful”. As a (post) feminism designer, Esther chooses to not base her collections on gender, but on an avante-garde take to individuality and autonomy. Not only is she famed for her designs around the world, but she also shares a love for making music and performing.

In The Making

Esther was born and grew up in Berlin, took some time to expand in Moscow and then Paris. From an early age, Esther was surrounded, in part by her parents and in part by her environment, by feminist movements and demonstrations as well as the fight for inclusivity that helped shape her artistic take on her avante-garde and non-binary designs that bring individuality and autonomy to each piece.

Why Fashion From Germany

Establishmen- We may all be aware of the major fashion capitals like New York, Milan, London and Paris. But, Berlin took on it’s own name in fashion especially rising to fame in 2000.

Fashion Week - In 2007, Fashion Week came to Berlin for the very first time.


German Fashion Becomes Personal Fashion - German fashion is known for it’s elegant lines and unconventional designs. It’s ready-to-wear and individually made designs are what bring German fashion to this day and age.


World Chic Brand







Join Our Movement. Our brand name came from it's direct definitions.



1. The earth, together with all of its countries, peoples and natural features.

2. A part or aspect of human life or of the natural features of the earth, in particular.



1. Elegantly and stylishly fashionable


Leave a comment

All comments are moderated before being published